Yin Hongjian, Chairman of Shuanghu: The furniture industry urgently needs service competitiveness
September 23 10:02:52, 2025
In 2009, despite a 20% decline in exports, the Chinese furniture industry managed to achieve an impressive growth of 11.4%, with the total output value reaching 650 billion yuan. This remarkable performance marked a turning point for the sector, driven largely by the booming domestic demand. For countless furniture manufacturers across China, this period represented not only an opportunity but also a challenge—a time when competition was intensifying and the need to build unique core competencies became more urgent than ever.
Shuanghu Furniture, a company that has been in operation for over two decades, had already established itself as one of the leading players in the industry. By 2009, its annual turnover had reached 1.5 billion yuan, placing it among the top-tier brands. However, as the market matured and competition sharpened, the company faced new challenges. “At this stage, breaking through is more difficult than ever,†said Yin Hongjian, chairman of Shuanghu. “With the rapid development of the entire industry, first-line brands have the chance to stand out. But standing out requires building something truly unique—your own core competitiveness.â€
Over the years, Shuanghu has made significant efforts to strengthen its competitive edge. It has formed strategic partnerships with renowned wood suppliers both domestically and internationally, developed a strong in-house design team, expanded its production capabilities with large-scale facilities in Chengdu and Jiangsu, and established a nationwide distribution network covering all 31 provinces, municipalities, and autonomous regions. These moves have positioned Shuanghu as a formidable player in the market.
According to Yin, the essence of business competition lies in value creation. “Whoever can provide more value to consumers will win,†he emphasized. While raw materials, design, and production are essential, service plays an equally critical role. “Service isn’t just an added value—it’s a core part of the value proposition,†he explained. With this philosophy in mind, Shuanghu elevated service to a strategic level, launching its “Sunshine Service†initiative, which has since become a well-known brand within the furniture industry.
The Sun Service, or Sun Care, is built around four key principles: Comfort, Advisor, Reliable, and Easy. These values reflect the company’s deep understanding of consumer behavior. “Furniture is a complex product,†Yin noted. “Consumers often lack the expertise to make informed choices. That’s why we offer professional consultation at our stores.†Additionally, the experience aspect is crucial—both in selecting the product and in the purchasing process. Shuanghu ensures that customers feel comfortable, convenient, and supported throughout their journey.
Another key feature of the service model is its long-term commitment. Furniture is typically used for many years, so maintaining quality and reliability over time is essential. To address this, Shuanghu introduced a responsible service concept, backed by six commitments: free installation and delivery, nationwide warranty, fixed-time free disassembly and replacement, lifetime maintenance, and membership benefits through the Double Tiger Furniture Club.
“Building service competitiveness starts with creating a solid service system,†Yin said. “Once this system is in place, it becomes a real competitive advantage.†Unlike many competitors, Shuanghu focuses on depth rather than breadth, ensuring that its service framework is robust and reliable. The implementation of Sunshine Service has already begun to yield positive results, helping the company stand out in an increasingly crowded market.
For more information about Shuanghu Furniture and its services, visit the official website at http://Xianghe Furniture City.