XiangGuan (Professional Store) Outdoor Brand: Environmental Philosophy Leads Sustainable Development
September 23 06:02:43, 2025
**Xiangguan (Professional) Outdoor Brand: Leading Sustainable Development Through Environmental Philosophy**
*Date: May 23, 2015, 15:17*
As the weather warms up and people start to explore the outdoors, high-quality outdoor gear has become more essential than ever. Since early March, the outdoor products market has experienced a surge in demand, with many brands seeing a significant boost in sales. China’s outdoor industry has been growing rapidly over the years, with a total growth rate of 34.94% in 2012—proof of the booming market. This growth has led to the emergence of various outdoor brands, each bringing unique strengths to the table.
In this competitive landscape, international outdoor brands have also entered the Chinese market, leveraging their long-standing reputations and strong marketing strategies. However, domestic brands like Xiangguan have not only kept up but have also carved out a distinct space for themselves through innovation, quality, and a deep understanding of local consumer needs.
Founded in 2006 in Putian, Xiangguan is a Chinese brand dedicated to outdoor sports, tourism, and leisure. With a focus on simple yet stylish designs, excellent quality, and functional comfort, Xiangguan has become a trusted name among both outdoor enthusiasts and casual travelers. The brand offers a wide range of products tailored for adventure, business travel, and daily leisure activities, making it an essential companion for all kinds of outdoor experiences.
As China's outdoor industry enters its golden development phase, Xiangguan has grown at an impressive compound annual growth rate of over 50%, establishing itself as a leading player. More than just selling products, Xiangguan promotes the spirit of exploration while emphasizing environmental responsibility. It encourages people to enjoy nature’s beauty and to protect it, striving for a harmonious relationship between humans and the environment.
In addition to its commitment to sustainability, Xiangguan integrates eco-friendly materials into its product design, using advanced technology to ensure minimal environmental impact. Every product is crafted with care, and the brand ensures top performance and comprehensive after-sales service to meet customer expectations. Today, Xiangguan offers a diverse range of outdoor gear, from adventure trails to everyday travel essentials, catering to a wide variety of consumer needs.
Currently, Xiangguan has expanded its presence across major cities in China, including Beijing, Guangdong, Shenyang, Harbin, Urumqi, Lhasa, and Chongqing. As the outdoor market continues to grow, Xiangguan is determined to challenge international brands and lead the way in the Chinese outdoor industry. The brand hopes that more passionate individuals will join its mission, contributing to a future where outdoor adventure and environmental care go hand in hand.