ISPO Summer Show launches water sports exhibition area to lead “outdoor+†leather
September 23 05:02:26, 2025
The ISPO Summer Fair is making waves this year by launching a dedicated water sports exhibition area, marking a new chapter in the "outdoor +†trend. As of May 25, 2015, the fair is set to redefine how people experience outdoor activities by integrating water sports into the mix. While many still associate water sports with extreme or high-cost activities, a quiet revolution is underway—more and more outdoor enthusiasts are discovering the joy of combining land and water adventures.
This shift reflects changing consumer preferences and innovative marketing strategies within the outdoor community. The “outdoor +†movement is gaining momentum, offering fresh experiences like paddle boarding, kayaking, and even swimming in a new light. For attendees, it’s an opportunity to explore a world where water sports aren’t just for experts but are becoming accessible and exciting for everyone.
In July, the ISPO Shanghai Summer Fair will unveil the country's largest water sports exhibition area, designed to meet growing market demand. This section will collaborate with the renowned Nuremberg International Boating Exhibition, one of the world's leading events focused on rowing and paddle boarding. It will bring together top international kayakers and industry leaders to promote the global development of water sports.
The exhibition will highlight kayaking as its core focus, showcasing everything from calm lake paddling to thrilling white-water adventures. Visitors can expect to see a wide range of products, including stand-up paddleboards (SUPs), kayaks, waterproof gear, life jackets, storage solutions, and more. The product lineup is both comprehensive and cutting-edge, ensuring there's something for every water sports enthusiast.
Beyond equipment, the exhibition will also feature a variety of water sports apparel and accessories. From competitive swimwear to casual beachwear, and from traditional goggles to wakeboard gear, the area promises a vibrant and diverse shopping experience that blends function with style.
ISPO Shanghai has also invited industry leaders to share their insights. Mr. Darren Bush, a prominent figure in the U.S. water retail sector, will discuss global trends and offer valuable perspectives on the Chinese market. Additionally, Nigel Foster, known as the “father of canoeing,†will be present to share his inspiring journey and expertise.
Confirmed exhibitors include major domestic and international brands such as Point 65, Feathercraft, Gumotex, Jackson, Clipper, Werner Paddles, NRS, Allegro, Epic, Beteau, Pyranha Kayaks, Jolly Roger, Adidas Swimwear, Sunseeker, Madwave, 69slams, Z-Ray, Aqua Marina, Advanced Elements, OSAH, Beyond Water, Salus, North Water, Sweet Protection, Shred Ready, H2O Paddles, Level Six, AB paddles, Immersion Research, Naish, Liquid Force, Hyerlite, and many more.