The basic understanding of the packaging function: As we all know, packaging has 7 major functions: to protect the goods, beautify the goods, save costs, facilitate storage and transportation, facilitate measurement, guide consumption, and increase the added value. To sum up, there are two main purposes of packaging: one is to implement the protection of goods, the other is to promote the sale of goods. The former is a functional purpose. It embodies the nature of commodity packaging and must protect the commodity. The latter is the purpose of value-added. It shows the charm and effect of packaging and it mainly serves as a promotion. Therefore, we usually divide the packaging into two categories: transport packaging and sales packaging.

With the development of the national economy, the expansion of foreign trade, and the improvement of the people’s living standards, the demand for packaging for goods is increasing, and the demand for packaging is also increasing. In particular, with the development of the commodity economy, China has changed from a seller's market to a buyer's market, and the market has created a situation where supply exceeds demand. The demand for goods for packaging and promotion has become higher and higher.

The basic view of the scope of over packaging: packaging has a lot of functions, but not all goods need packaging to play all functions, and often based on demand, packaging mainly play some functions, such as some goods mainly play beautify the goods, guide consumption, To add value and other functions, moon cake packaging is an example. In the market, mooncakes are packaged with nude retail products, which are generally packaged in carton packs, as well as gift packages. These packages satisfy the consumer needs of people at different levels. Mooncakes for gift wrapping are mainly used for gifting relatives and friends. Through the careful design, exquisite containers, exquisite printing, and delicate patterns to bring out the image of the moon cakes on the curtains, the closeness, admiration and thoughts of the sustenance of the sustenance of the presenter are reflected in the ancient times. And modern culture and civilization. There is a market within a certain range. This is similar to the packaging of famous wines and famous teas. The high-end packaging of famous wines and famous teas reflects the wine culture and tea culture. Similarly, the high-end packaging of expensive moon cakes also reflects the moon cake culture. In ancient times, there was a story of “buying a beggar and returning a bead”. This symbol should not be reversed, but it also explains the charm and effect of packaging.

The basic estimate of the situation of China's packaging industry: Prior to the reform and opening up, China implemented a planned economic system and the market economy was underdeveloped; now it is in a primary stage of socialism and is a developing country. For a long time, the packaging industry has a weak foundation, obsolete equipment, backward technology, and decentralized management. Since the reform and opening up, China's packaging industry has developed rapidly, its growth rate is higher than the growth rate of the national economy, but it is still lagging behind the developed countries, and has not completely changed the situation of "first-class goods, second-class packaging and third-class prices". . In the economically developed countries, the packaging industry has a prominent position and has even become a pillar industry. In the United States, the packaging industry ranks fifth in all industries in the national economy, second only to the construction industry, automotive industry, petrochemical industry, and information industry. In Germany, the packaging industry ranks sixth, while China's packaging industry ranks only 16th. Take Jiangsu Province as an example. Although the packaging industry in Jiangsu Province is relatively developed, the output value of the packaging industry ranks third among all provinces, regions and cities in the country, accounting for about 1/6 of the total output value of the packaging industry in the country. However, the output value of Jiangsu's packaging industry accounts for only 2.2% of the total industrial output value of the province, which is far lower than that of the economically developed countries. Therefore, accelerating the development of the packaging industry is the main direction and is the mainstream. We must quickly change our country from a "weakly packaged country" to a "bigger packaging country" and then a "packaged powerhouse."

The basic idea of ​​over-packaging: Excessive packaging is not only manifested in over-high-end packaging that exceeds demand, but also in other areas, such as the current absence of plastic bags. Nowadays, the economically developed countries refer to plastic bags as the worst invention because of wasting resources and polluting the environment. European and American countries have controlled the production and use of plastic bags. Ireland, for example, has begun to impose taxes on the production and use of plastic bags. In 2000, Jiangsu Province issued a “ban on whitening” prohibiting the use of disposable plastic foaming snack bars and plastic bags with a thickness of 0.25 mm. This is the goal and direction of governance. After more than two years of hard work, the "whitening" and "whitening" work in Jiangsu Province has achieved remarkable results.

At present, the proportion of packaging waste in waste is increasing, which arouses the attention and attention of people from all walks of life. It is now proposed that all hotels, restaurants and hostels should not provide packaging and washing supplies. This is a good suggestion because it can greatly reduce packaging waste, and European and American countries have already implemented it. For excessive production of over-packaged moon cakes, it is also a waste of resources and a backlog of funds.

The basic idea for formulating corresponding laws and regulations for over-packaging: Packaging is a new industry, and unlike some traditional industries, laws and regulations are sound. Now that the China Packaging Technology Association is entrusted by the State Economic and Trade Commission, it is working on the formulation of "Several Opinions on Further Promoting the Development of China's Packaging Industry," which mentions the "Regulations on Commodity Packaging Management" as soon as possible. On this basis, tracking the status and development trend of foreign packaging legislation, combined with the actual situation in China, formulate and implement China's "Packaging Law" and "Packaging Waste Disposal Law." For over-packaging, laws and regulations have to be formulated in the future. First of all, we must clearly govern the purpose of overpackaging. Its purpose is to reduce the burden on consumers and protect the legitimate rights and interests of consumers. Excessive packaging is the result of certain commodity production companies blindly pursuing corporate interests, excessively increasing the added value of goods regardless of social benefits, and the interests of the people. Overpacking, like moon cakes, makes consumers buy moon cakes as buying packages. According to statistics from related departments, the annual cost of moon cake manufacturers in China is as high as RMB 1 billion yuan. Undoubtedly, excessive packaging costs are passed on to consumers. The phenomenon of excessive packaging has been expanded to nutritional products, health foods, etc., so that the people have spent more money, some helplessness, some complaints, and some strong reaction.

The second is to protect the ecological environment and resources. Excessive packaging will undoubtedly consume and consume large amounts of resources and cause some damage to the ecological environment. Take Shanghai as an example. Shanghai produces about 10 million boxes of moon cakes each year. If these moon cakes are not over-packed, they will consume about 400 to 600 trees with 10cm chest, not to mention over-packaging.

Secondly, consider the means of over-packaging, that is, formulating corresponding laws and regulations, clearly specifying that over-packaging is an illegal act, and restricting over-packaging through legal means. One is to limit the proportion and the number of layers of the commodity packaging in the volume of the entire commodity. For example, the volume of the packaging is controlled at 10% to 15% of the volume of the commodity (except for the buffer packaging); the second is to limit the amount of the commodity packaging in the entire commodity. Costs, such as packaging costs, are controlled at 15%-20% of the value of the goods. The third is to levy a "return charge for waste products" for manufacturers that have created excessive packaging, collect a "cleaning fee" for consumers who buy over-packaged goods, and limit excessive packaging through taxation leverage.

Again to guide the green packaging. While governing excessive packaging, it is necessary to combine governance and guidance. From the perspective of laws and regulations, the government and industry associations must strengthen guidance, increase propaganda, and vigorously guide enterprises and society to establish and strengthen the concept of “green packaging”, oppose over-packaging, promote proper packaging, and achieve cost savings. The purpose of saving resources.

In short, we must use legal means, economic means, and administrative means to curb and eliminate excessive packaging of goods from all aspects.

(Wu Guorong)

Reprinted from: China Printing Machinery Network