The printing font design knowledge that designers who do online printing need to master
July 15 00:03:11, 2025
With the rapid growth of online printing, an increasing number of graphic designers are now joining online printing platforms to take on pre-press design roles. AKA, the design director at Gaitu.com, emphasized that for beginners in pre-press work, mastering printing fundamentals is crucial from the very start. To support this, the redesigned website offers basic printing knowledge training to all recruited designers, ensuring their work is ready for print and maintains high-quality output. For designers, understanding typography is fundamental, as every printed piece combines both graphics and text. Let’s explore the essential font knowledge you need to know before stepping into pre-press design.
Words are visual symbols used to record and communicate language. As a designer working in pre-press production, it's important to understand the commonly used fonts and characters in the printing industry. According to AKA from Gaitu.com, the main types of characters in domestic printing include Chinese characters, foreign characters, and ethnic characters. Chinese characters come in various styles such as Song, Kai, and Hei. Foreign characters can be categorized based on their thickness—like serif and sans-serif—or by their appearance, such as regular, italic, or decorative. Ethnic characters refer to scripts used by minority groups, including Mongolian, Tibetan, Uyghur, and Korean.
Song style is the most widely used font in the printing industry. It is divided into book Song and newspaper Song based on its form. This font originated from engraving techniques during the Song Dynasty. Song type is square-shaped, with horizontal and vertical strokes that are thick and sharp, giving it a clean, structured look. Its strong stroke consistency makes it easy to read and visually appealing. Gaitu.com recommends using Song style for large text in printed materials, as it's commonly used in books and newspapers today.
Kai style, also known as "running script," mimics handwriting. It has elegant and even strokes, making it suitable for textbooks, popular literature, and commentary sections.
Bold font, also called square or isometric font, is thick and sturdy, with uniform strokes and a dignified appearance. It's often used for headlines or attention-grabbing text, but not ideal for body copy due to its heavy weight.
Imitated Song style is a clean and upright font that combines the structure of Song style with the fluidity of cursive script. It has consistent stroke thickness and is often used for subtitles, short poems, quotes, and other typographic elements in reading materials.
Artistic fonts are unique and special styles used mainly for layout enhancement. They are typically applied to covers or title pages, adding an artistic touch to the overall design. These fonts vary widely, including styles like Han Ding and Wen Ding. When used appropriately, they can greatly elevate the visual appeal of printed pieces.
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