Despite the continued sluggish volume in the past year, for many people, housing prices in first-tier cities such as Beijing are still high. Although expensive, you must buy it for your needs. Then the question comes, what kind of furniture can be matched with more and more expensive houses?

Compared with a decade ago, the real estate market has not yet been “blow-blowing”, even if ordinary consumers buy a house, they can leave a generous budget for decoration and furniture purchase.

Nowadays, the function of decoration is more and more important. In a limited living space, not only must it meet the needs of more and more “two-child” families, but also meet the increasingly rich living requirements. The meaning of decoration is no longer a simple surface decoration, more consumers prefer to make up or enrich the living space through decoration.

Therefore, we have seen the “product revolution” of the home industry again and again, for example, the whole cabinet has quickly become the standard of the kitchen from the concept; the renovation of the old house is no longer a gimmick, and it has become a homework that every decoration company must study;

The rise of custom homes has changed the traditional lifestyle of consumers. There are also those influences on the industry model and even the industrial chain due to changes in consumption habits: the whole assembly model, the VR revolution, offline logistics...

Perhaps because the home industry chain is too long, or because the home consumption field is too broad, every industry in the industry can be called a “window”, but there are not many opportunities for real take-off.

Online shopping used to be a hot topic, but some companies invested a few hundred million yuan, and there was almost no splash; "Internet +" was all the rage, but several Internet home improvement brands that were born did not subvert the traditional decoration mode;

Even with the popular new vocabulary “new retail”, it seems difficult to shake the current sales pattern of household goods. This seems to be a curse. In other areas, the technology of product revolution has been set off. Once it enters the home field, the effect is greatly reduced. The home industry does not seem to welcome change, or that change is too difficult.

But it is the consumer who has the decision. Although one or two new technologies are not possible to bring about revolutionary innovation, we have also seen that many subtle changes and advancements have made this traditional industry renewed.

Because of the frequent after-sales installation and logistics problems, many companies have begun to get involved in the “last mile” of furniture and building materials; the birth of the whole package has allowed consumers to bid farewell to frequent purchases and cumbersome pricing methods; custom home has become every The brand's fixed product module adapts to consumer spending habits.

Perhaps the industry's progress comes from the improvement of consumers' shopping requirements. Correspondingly, consumers' shopping habits also change with the progress of the industry.

In 2018, living in an increasingly expensive house, how do consumers want to decorate and what kind of furniture?

It is undeniable that decoration is a matter of inconspicuous and cumbersome. A good decoration is not a project manager and a foreman who can do it with all his heart and effort. It needs to be well connected from design, product, after-sales and construction. The company's ability to control the product.

Consumers are "not bad money," but they also need more assured quality consumption. A little change in the consumption process requires the change of multiple initiatives in the background. This is the hope of the industry. Some people say that the good days of developers have come to an end. It is better to say that in the future, the home furnishing industry will also gain a place for home furnishing products.

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