The purpose of designing the font is to make the text not only have the function of fully conveying information, but also the product form and product function; the people's aesthetic concept is harmonious and unified. Generally can be designed according to the following principles.
(1) To meet the overall design requirements for packaging and decorating
Packing and decorating is the overall embodiment of styling, composition, color, and fonts. The type, size, structure, performance skills, and artistic style of the font must all obey the overall design, and the unity and harmony between the overall effect of the text and the product must be strengthened, and cannot be emphasized emphatically. Text.
(2) To combine product features
Packaging text is used to beautify packaging, introduce products, and promote products. The artistic image of the text should not only be appealing, but also be able to generate associations and make this association harmonize with the product form and content, resulting in a unified sense of beauty. For example, some cosmetics use a thin thread to highlight the brand name and name, which can give people With a sense of ease and elegance.
(3) should have a strong visual appeal
Including artistic and legible, the former should work hard in arrangement and fonts, requiring beautiful and compact arrangement, sparse and delicate spacing, fresh and varied spacing, appropriate font size, thickness, and certain artistic qualities that can beautify the composition. The legibility includes the eye-catching degree of the text and the reading efficiency. The fonts with poor readability often make it difficult to recognize, weaken the expressive function that the text itself should have, lack the appeal, and cause fatigue. Generally speaking, the number of characters is less, you can work hard to highlight the decorative features; more characters should be in. The efficiency of reading is strong. Horizontal strokes are often used for vertical strokes, so that the line of sight can flow horizontally.
(4) fonts should have a sense of the times
The fonts reflect a certain era. If they can coordinate with the product content, they will deepen the understanding and association of the products. Such as the body, body, and a strong sense of simplicity, showing the long history of the Chinese nation, used in "Western Han Dynasty wine", "court food" and other packaging is decent, and used in modern industrial products, the modern sense of the product Differingly from each other, the use of modern, strong fonts such as isochrons, art characters, etc. is very coordinated.
(5) Cannot use too many fonts
A packaging image may need several fonts, perhaps Chinese and foreign texts, and the combination of general fonts should be limited to three kinds. Excessive combinations can destroy the sense of unity of the overall design, making it seem tedious and cluttered; any combination is required. Stimulation will undermine coordination and harmony.
(6) Text Arrangements Diversified fonts are an important aspect of composition. Diversified arrangement can make the composition novel and varied. The arrangement of the packaging text can be considered from different directions, positions, sizes, etc. The common arrangements are: vertical, horizontal, round, oblique, jump row, gradient row, repeat row, cross row, ladder row, etc. Species. Arrangements and diversification should be subordinated to the whole. Words and trademarks and patterns should be coordinated with one another to make them appealing to both the public and the public, both new and common.